![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/309b65c8-57af-45c6-a77a-46dcfce2f577_rw_3840.png?h=b770fe32f24809fae88b8374a82fd1b0)
Project Overview: Block Slab
Block Slab is a typeface based off of Futura and hip-hop. For this project, I was tasked with creating a new typeface based off of the elements of a music genre and an already existing font family. After studying the histories and visual characteristics of Futura and hip-hop, I explored different graphic options that incorporated both of the styles to create Block Slab.
![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/dc45d748-431b-435c-b29e-e7a9de0ebccc_rw_1920.png?h=2506909ab0d5a595294df5dcfb0ced46)
Visual Research: Hip-Hop
![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/468de31c-b50f-468e-977e-75074e44c1fb_rw_1920.png?h=0a09cf83f8a1bdd5e316a8e847952fc4)
Model: Futura PT Demi
Sketches
![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/dcb1c07e-2101-4d84-b2f3-c09e8a266a42_rw_1200.png?h=fb326cb7f2eeb1186312f498a12a90b9)
![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/6ee396ba-269c-4b0c-abab-d7c91afe476a_rw_1200.png?h=a6ec97a1e6f27dffc529f83883c1a6aa)
![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/8118f29a-fec9-467c-b138-d34200f95398_rw_3840.png?h=6f891c1e132a209a0f64bbfa9b392028)
Option 1: Graffiti Based
Option 2: Jewelry Based
![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/a7fd68e4-dabe-4e09-943d-fc43fa1a7275_rw_1920.png?h=c6750aa551f15d7688243ba1b2649e98)
![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/2d42ef7d-f47a-431e-8936-c44d6dfaac6a_rw_1920.png?h=e75a60a040b9316f81b0933ee73e9a20)
Final Typeface
![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/f7174884-bb92-48e0-bd3e-d2ac7415e39f_rw_3840.png?h=2ec6337ca2177bc3e6a3d565ad93a8da)
![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/dc395233-0535-4786-987c-fb6e973b9600_rw_3840.png?h=ae2a0c5d9104843303efa751d21e04a9)
![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/4133d4a3-dbf4-404c-ad5e-3ee9ea625d56_rw_3840.png?h=8505cc0727632c35b633bc78968f0646)
Project Overview: The Corner
After completing the Block Slab project, I was then tasked with creating branding utilizing my new font. The branding would be for a cafe that hosted events for rappers to perform at.
I applied the branding I made to common things you would see at a coffee spot in order to show off what Block Slab looks like in action.
![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/b943b4f7-cbb6-4076-a12b-dc0234fedff0_rw_1920.png?h=19328226e23a5962a26442b6466d9b8d)
Logo Explorations
Final Logo
![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/0d8d7521-e4cb-4779-8fd2-d71968ff6905_rw_1920.png?h=4c8a2716084f5c92bd80c0ca4f8b2e56)
![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/eddf25f1-877a-440c-a808-a77674cc311e_rw_1920.png?h=64f576e97a893c8b55c8f473d3ec052e)
The Corner Brand Sheet
![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/1d10dd77-893d-44c9-81c1-597b4edd436f_rw_3840.png?h=f4a1b03e67c4ddb62dcaad37549bf03a)
![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/3b14be36-afe1-46ea-9a69-1a0eb811ab9b_rw_1920.png?h=a79a2f5f8ec69b2661cc0f8ea878d6e4)
![](https://cdn.myportfolio.com/0c84390c-a5b0-424e-8ccd-3cffa95ba368/ad8ec606-91e2-405e-b5b0-dee023087610_rw_1920.png?h=606b8a140f598e8104dee005671ec4be)